Conversion Category vs Name Mismatch
One or more conversion actions have categories that contradict their names. an action named "Purchase. Website" categorised as "Lead," or "Lead. Salesforce" categorised as "Other." Either the category is wrong, the name is wrong, or the action genuinely represents something the team has not been clear about.
Why It Matters
Category and name should agree. Disagreement usually indicates a setup mistake. Someone changed one but not the other, or copied a template without updating both fields. The damage is subtle: campaign goal selection, category-aware reporting, and external integrations all key off the Category field, so a misclassified action shows up in the wrong places and produces confusing reports. Auditors and new team members trust the name first and the category second, which means misalignment leads to slow-cooked mistakes that surface as quarterly-report discrepancies.
How To Fix It
- AdLint's details list each mismatch and the recommended category based on the name.
- For each, decide: is the name correct (then change the category to match) or is the category correct (then rename to match)?
- Update in Tools & Settings → Measurement → Conversions.
- Verify campaign goal settings still include the action correctly after the change.
Example
Action name: Lead. Salesforce Import
Current category: Other
Recommended category: Submit lead form (matches the name)Google Ads conversion actions where the Category field disagrees with the action name. Google's conversion category documentation, category determines which Google Ads features (lead-form integration, e-commerce reporting, category-aware bidding) apply to the action. Mismatches between name and category produce confusing reports and disable applicable features. Fix: align category and name explicitly. Source: support.google.com/google-ads/answer/6095821.
Drop this paragraph into your client deliverable. Sources back to the canonical platform documentation linked below.
References
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