AdLintBack to Check Reference
ADS·Google Ads·info

Duplicate Static Values Across Actions

Multiple conversion actions in this account use identical fixed values (e.g. Three different lead actions all set to $50). The pattern usually indicates each action was created by copying a template and the value field was not customised per the actual business meaning. Even if the values happen to be the right amount, the lack of per-action calibration is a governance smell.

CL
By Christopher LandaverdeCreator of AdLint · ad-tech tracking specialistUpdated

Why It Matters

Different business events have different revenue contributions. A demo request lead is not worth the same as a newsletter signup; a Premium-tier purchase is not worth the same as a Basic-tier purchase. When multiple actions share the same fixed value, it usually means nobody calibrated the values for each action's specific economic role. The check is info-level because the values may happen to be correct, but the pattern is a leading indicator that the value methodology was not thought through. Review and document the per-action value or recalibrate.

How To Fix It

  1. AdLint's details list groups of actions sharing identical fixed values.
  2. For each group, decide: is the shared value correct for each action, or was it copy-pasted?
  3. Where copy-paste: calculate the per-action value (lead × close rate × ARPU, or tier-specific revenue) and update.
  4. Document the value methodology per action in the Description field.

Example

Configuration
Identical $50 value:
  Lead. Demo Request: $50
  Lead. Whitepaper: $50
  Lead. Newsletter: $50
Review: are these really worth the same, or was it copy-paste?
For Your Client Report

Groups of Google Ads conversion actions using identical fixed values. Per measurement governance best practice, per-action values should reflect the specific economic contribution of each business event; identical values across semantically-different actions usually indicate uncalibrated copy-paste setup. Fix: review and calibrate per-action values, and document the methodology in the action description. Source: support.google.com/google-ads/answer/13064107.

Drop this paragraph into your client deliverable. Sources back to the canonical platform documentation linked below.

References

  1. [1]Google Ads. Set up conversion values

Audit your own files for this check

AdLint runs this check (and 177 others) against your GTM, Google Ads, Meta, TikTok, LinkedIn, Pinterest, Twitter/X, and Snapchat exports. Everything stays in your browser. No uploads, no accounts.

Run a free audit