LinkedIn Similar Conversion Names
Your account has conversion actions whose names differ by a character or a space. "Demo Request" and "Demo Request" with two spaces. "Whitepaper Download" and "White paper Download". Each pair has its own Internal ID, so LinkedIn treats them as separate actions, but a human reading the export cannot tell them apart and almost certainly meant for them to be one thing.
Why It Matters
This is the soft version of the duplicate-conversion problem. Exact duplicates are easy to spot because the names match. Near-duplicates hide. They survive name-sort reviews because the strings differ. They survive eyeball checks because the eye treats "Whitepaper" and "White paper" as the same word. They cause the same downstream pain as exact duplicates (split attachments, ambiguous reporting, broken handoffs) and they accumulate faster because nobody notices. The usual origins are predictable. A typo during initial setup that nobody caught. A copy-paste from a slide deck that introduced a non-breaking space. A second team member who created their own version of an action because they could not find the existing one in a long list. A migration from another platform that produced a renamed version of an action that already existed. The severity is lower than exact duplicates because the audit can only flag the suspicion, not confirm the intent. Some near-duplicates are intentional (a "Demo Request" Lead and a "Demo Requested" Sign-Up that measure different funnel stages). Others are accidents. The check's job is to surface the pair and let you decide.
How To Fix It
- Open Campaign Manager. Account Assets. Conversions. For each flagged pair, open both actions and compare Conversion Category, Click conversion window, View-through conversion window, value rules, and Campaign Attachment list.
- If the configurations are identical or near-identical, the pair is an accidental near-duplicate. Pick the canonical one (usually the one with more campaign attachments), migrate attachments off the other, and disable the other with a "[near-dup of #####]" rename.
- If the configurations are genuinely different and the pair represents two separate funnel stages, rename them to be unambiguously distinct. "Demo Request (form submit)" and "Demo Request (qualified)" reads better than "Demo Request" and "Demo Requested".
- Add a naming convention note to the account documentation so the next person who creates an action follows the same pattern.
- Re-run the audit. Intentional pairs with clarified names will no longer trip the similarity threshold.
Example
Pair flagged:
- "Demo Request"
- "Demo Request" (two spaces)
Likely accidental; consolidate to one actionThis LinkedIn account has conversion actions with near-identical names that differ only by whitespace, casing, or single-character variations. Per LinkedIn's conversion tracking documentation, conversion actions are identified by Internal ID rather than name, so near-duplicates coexist in the active inventory without any system-level warning; the practical effects mirror exact duplicates (split campaign attachments, ambiguous reporting, error-prone handoffs) and accumulate faster because the naming difference defeats sort-based review. Fix: open each flagged pair, compare configurations, consolidate accidental near-duplicates by migrating attachments to the canonical action and disabling the other with a rename that marks the relationship, and rename intentional pairs to be unambiguously distinct in reports. Source: linkedin.com/help/lms/answer/a425606.
Drop this paragraph into your client deliverable. Sources back to the canonical platform documentation linked below.
References
Audit your own files for this check
AdLint runs this check (and 177 others) against your GTM, Google Ads, Meta, TikTok, LinkedIn, Pinterest, Twitter/X, and Snapchat exports. Everything stays in your browser. No uploads, no accounts.
Run a free audit