TikTok Pixel audit

Your TikTok Pixel is reporting zero active events. No ViewContent, no ClickButton, no CompletePayment. TikTok can't see this site at all, which means any campaign optimizing toward a pixel event is optimizing on nothing.

Your CompletePayment events fire on every order, but they ship with no `value` and no `currency` field. TikTok counts the order. TikTok can't tell you what it was worth. Every purchase looks identical to the bidding system, so optimization treats a $9 trial and a $900 enterprise plan as the same outcome.

Your TikTok Pixel has no active conversion event. No CompletePayment, no PlaceAnOrder, no CompleteRegistration, no Subscribe, no SubmitForm. TikTok cannot optimize toward an outcome that is not configured, so any conversion-objective campaign on this account is optimizing against nothing.

One or more of your TikTok conversion events (CompletePayment, PlaceAnOrder, CompleteRegistration, Subscribe, AddToCart, InitiateCheckout) is sitting in Events Manager with a Disabled status. Disabled events do not feed bidding, do not build audiences, and do not show in conversion reports.

Your TikTok Pixel has multiple events configured under the same name. Two `CompletePayment` entries, two `AddToCart` entries. When both fire on the same site action, TikTok counts the conversion twice. Reported volume is inflated and bidding optimizes on a phantom signal.

Your TikTok Pixel is firing CompletePayment but not the events that lead up to it. ViewContent, AddToCart, or InitiateCheckout are missing. TikTok can see the sale and nothing else, which kills retargeting and forces the bidder to learn from a single end-of-funnel signal.

Your TikTok Pixel has active events (status is not disabled) that are recording zero fires. The configuration exists, the event is enabled, but nothing is reaching TikTok. Usually this means a broken trigger, a renamed site element, or a consent gate that never resolves.

Your TikTok Pixel is firing custom events with names like `purchase_complete` or `cart_add` when a standard event (CompletePayment, AddToCart) covers the same action. Custom events still record, but they sit outside the optimization paths TikTok built around the standard event taxonomy.

Your TikTok Pixel volume is concentrated in one event that is not ViewContent. Over 95% of all event fires belong to a single name (often AddToCart, ClickButton, or a custom event). The rest of the funnel is either missing or barely firing, which is a tracking gap, not a behavioral truth.

Your TikTok Pixel has events with names so close that they are likely typos or accidental duplicates. `AddToCart` and `Add_To_Cart`. `CompletePayment` and `Complete_Payment`. The pixel treats them as two separate events. TikTok bidding and reporting do too, so volume splits between names that should be one.